Product Achievement
- Drawing on 18 years of cat-raising experience, we have observed and tailored to the needs of cats to create a top-notch cat bed that cats love really much.
- Unprecedented positive feedback after product launch, with the entire year's inventory sold out within three days of its first year on the market. Upon releasing an updated version in the second year, the first day saw over 10,000 orders, resulting in sales reaching the 50 million mark.
- From inception to execution and from 0 to 1, I was in charge of planning a brand pet product line, managing project timelines, developing suppliers, confirming pricing, ensuring quality control, and managing inventory procurement.
Design Features
1. Contoured to fit cats' body shapes
using fine-flowing foams to conform to various sleeping positions of cats perfectly.
2. Double-layered structure
providing both a cocooning feeling and support.
3. Arc-shape design
the angled design fits cats' comfortable sleeping postures.
4. Skin-friendly material
breathable fabric with a comfortable and soft touch that cats will love.
5. Waterproof coating
resistant to dirt absorption, making it not an issue if cats accidentally urinate.
6. Easy to clean
zipper design at the back for easy removal, and the outer cover can be machine washed.
7. Side handles
convenient for lifting from heights or moving from the side.
8. Non-slip bottom
added anti-slip points at the bottom to prevent shifting even if cats pounce on it.
Media / Website
From Inception to Execution
textile and pattern prototyping
pattern and structure prototyping
CMF Design
Mass Production / Quality Control
